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BACKPRINT is the complete photography sales and fulfillment solution.
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| Feature/Service | Backprint | Private Label |
| Web Hosting and E-Commerce |  |
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| Marketing Capabilities | |
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| Categorization and one-to-one sorting | | |
| Wholesale order entry | | |
| Coupon Codes | | |
| Personal Account Manager | | |
| Comprehensive Account and Reporting Tools | | |
| Customizable storefront | | |
| Custom Designed Web Site | |
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| Free Prints for Marketing Purposes | |
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| Custom Technical Upgrades | |
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| Flexible Revenue Sharing options | |
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| Customer Service | |
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| Custom Product Offerings | |
- Integrated Solution - hosting and storage solution, e-commerce, a lab and an accounting solution.
- Effective Marketing Solution - enables one-to-one marketing by providing propietary photo identification technologies that match participants with their photos and create unique e-mails for each participant.
- Customizable Consumer Website - a customizable, template based web site with unique URL.
- Event Management and Accounting Solution - allows for professional photographers to manage key components of accounting and operations using an administrative website.
- Full Service Printing and Production - brightroom fulfills 99% of its orders in-house and features industry-leading turnaround time for orders.
- Professional Quality Prints - each order is subject to a workflow process to improve image quality through color balancing, custom cropping, and contract adjustment. Either drop shipped to cusomter or bulk shipped to partner.
- Strategic Advantage for Partners - eliminates time and cost associated with installing, administrating and supporting applications. Enables rapid updates and increased security.
- All the features of Backprint plus:
- Customized Consumer Website - offers partners a customized front end that conceals brightroom's involvment from the end customer. Includes unique merchant and banking accounts.
- Customer Service - fully staffed customer service operation to respond to phone and e-mail inquiries.
- Free sample prints - for marketing and promotional purposes
- Flexible revenue sharing and wholesale pricing options - to fit your business needs
- Custom Products - if we don't offer one of your key prodcuts, chances are we will.
- Increased level of Account Management - and personal business support.